An immersive storytelling studio

Stories that take place.

Based in Lebanon·UAE·Saudi Arabia·France
Wherever your story lives

Maze of Tales designs experiences, immersive installations, brand activations, festival spaces and escape games, scenographic design, production design, and creative production, where the story carries the brief in the body, not in slides.

حكاية. مكان. عالَم.

I · The Studio

Two storytellers who built worlds instead.

Carla Kamel and Karim Khneisser, the founders of Maze of Tales
Carla Kamel & Karim Khneisser · Founders

Maze of Tales began with two storytellers, Carla Kamel and Karim Khneisser, who fell for the same idea from opposite ends of the craft: a story lands hardest when you can walk inside it. Carla builds the world and its scenography. Karim designs the experience, the game, the sound. Where film stops at the screen, they kept going, into the space itself.

From their first builds in Beirut to activations across the Gulf, every project starts the same way: a story written into its space before a single wall goes up. The science, the brand, the message, carried in the body, not the slides. We script the entry, the threshold, the discovery, the coda. Then we build it.

Working across
Lebanon · UAE · Saudi Arabia · France.And wherever your story lives. We've built as far as Malta and Norway.
Languages
English · Arabic · French.
Discipline
One craft, three offerings. Story worlds, brand activations, scenographic design.
II · What we make

Three offerings. One studio.

We design experiences people walk into, and build them from idea to end. You bring the goal, a brand to launch, a festival to fill, a story to tell. We handle the concept, the space, the build, and the run.

Guests inside an immersive Maze of Tales steampunk story world
I

Build a Story World

An original world your audience buys a ticket to enter, walk through, and play.

Escape games, walk-throughs, festival attractions. We invent the story, design the space, build it, and run it, from the first sketch to opening night. You get a finished, working attraction, ready for guests.

For: festival directors · venue operators · entertainment producers.

A branded environment built by Maze of Tales
II

Activate a Brand

A branded space your customers step inside, instead of scroll past.

For a product launch, a retail moment, or a public event. We turn your brief into a place people can touch, photograph, and remember. Concept, design, build, install, on site and on time.

For: brand managers · agencies · experiential marketing leads.

A constructed film set and production design by Maze of Tales
III

Design for Film & Broadcast

The sets and worlds built behind the camera.

For film, TV, live shows, and exhibitions. Set design, art direction, lighting, and sound, built and dressed on location. Credits across Netflix and regional MENA broadcasters.

For: directors · producers · broadcasters · exhibition organisers.

III · Selected work

A small library of worlds.

Sorted by the kind of world it is. Choose a sector to see only that craft, or let your cursor wander. Each world lights as you near it. Click through for the treatment, the build, and the night it opened.

Escape Game

Völva

Escape Game

The Heist Across the Street

Top 100 World · 2019
Escape Game

The Bride's Doom

Festival

Tales of Sun & Moon

Escape Game · Festival

Nucleus

Pop-up Experience

The Knights of Malta

Escape Game · Pop-up

Steampunk Voyage

Pop-up Experience

Tales of the Fellowship

Smarties Gold · 2023
Brand Activation

Panadol: Art of Release

Smarties Bronze · 2023
Brand Activation

Sensodyne Cafe

Clio Bronze · 2026
Brand Activation

Centrum

Brand Activation

The 5th Sense

Brand Activation

Taste of Dubai

Festival · Brand Activation

Amazon: Hero's Gate

IV · Worlds That Travel

A catalogue of original immersive worlds, shaped by proven experience.

License a world. A finished, tested immersive world delivered as a turnkey IP package. We hand over the narrative, the scenography blueprint, the run-of-show, the cue lists, and the operating manual. The licensee builds, staffs, and operates. Best fit: venue operators and entertainment groups with their own production capability.
Co-produce a world. Maze of Tales remains a creative and production partner across the full lifecycle. We co-build, co-cast, and co-run with the local operator. Best fit: regional festivals, mid-scale venues, brand partners launching a destination experience.
Re-stage it for your city. We rewrite a finished world for your venue, your culture, and your audience. Same narrative backbone, recast geography, local crew. Best fit: tourism boards, hospitality groups, and heritage destinations with a specific cultural story to honour.

Each world is designed to be re-staged, adapted to a new location, recast to its geography, and produced in partnership with venues, festivals, brands, investors, and tourism boards.

We deploy finished worlds across the Levant and the Gulf, through licensing, co-production, or full re-staging. From a Saudi heritage site to a Dubai venue, a Lebanese hospitality concept to a regional festival.

The catalogue is private. To explore which world belongs in your space, write to us.

For Investors · Venue operators · Festival directors · Tourism boards · Family entertainment groups

Trusted by

V · The Reel

From set to screen, scenographic design.

Production design for film, TV, broadcast, live events, and immersive installations. Sets and worlds built across projects. Credits across Netflix and regional broadcasters in the MENA region.

Broadcast · MENAIdol
Netflix · 2024Love Is Blind: Habibi
Set DesignThe Boat
Stage DesignPop Art
InstallationDreams in Action
Set DesignTheater

The Bride's Doom, ranked #47 in the Top 100 Escape Rooms in the World.

Escape The Roomz · Top 100, 2019 · Beirut

VI · What you might wonder

Curiosity, answered.

How many guests can it hold?

We design for a set guest flow per hour, tuned to your venue and your audience's pace, not the other way around.

How does a project run?

Concept, treatment, scenography, build, install, run-of-show, then strike. You see the world before a single wall goes up.

Can it travel to my city?

Yes. The build scales to its setting: a Beirut warehouse, a Riyadh activation site, a Dubai pavilion, a Norwegian forest. The discipline stays the same.

Will it land with my audience?

Every story is written into its place. English and Arabic, local crew, local nuance, a script that earns the room it walks into.

If you have a story to build.

Tell us the story you want people to walk into. A sentence, a script, a sketch, a song, whatever it's closest to right now.

Where we work
Lebanon · UAE · Saudi Arabia · France

Every world begins with a conversation.

كل عالمٍ يبدأ بحكاية.

Begin a project

A story. A space. A world.

حكاية. مكان. عالَم.